Company boilerplate
Cercha Technologies is a technology company serving the residential building industry. Its first product, the Cercha app, helps builders, general contractors, remodelers, subcontractors, crews, and building suppliers find each other, see project work, and start conversations. The app combines professional profiles, a project photo Gallery, search by trade and location, endorsements, and direct messaging. Cercha begins with a beta in the Raleigh-Durham Triangle and plans to open additional service areas market by market as each market develops.
Fact sheet
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| Topic | Fact |
|---|---|
| Company | Cercha Technologies, a technology company. |
| First product | The Cercha app, a platform for residential building businesses to find, vet, and work with each other. |
| Audiences | Builders, general contractors, remodelers, subcontractors, crews, building suppliers, and support trades. |
| App areas | Gallery, Search, Messages, Endorsements, and Profile. |
| Search | Filters by trade, ZIP code, and radius. |
| Profiles | Work descriptions, trade tags, portfolios, credential badges, and endorsements. Supplier profiles list brands carried. |
| Endorsements | Builder endorsements and sub endorsements appear separately on profiles. |
| Initial market | Raleigh-Durham, North Carolina, in the Research Triangle. |
| Rollout | Service areas open market by market. People outside the initial market can join the waitlist and provide their market. |
Credential badges display information. Coverage information may not reflect changes reported within the last thirty days. Verify coverage directly with the employer or insurer.
The name
In Spanish, cercha can mean a truss. The Real Academia Española gives this architectural meaning in sense two: “Armadura que sostiene la cubierta de un edificio.” In English, that is the framework supporting a building’s roof. Read the RAE dictionary entry.
A truss brings separate members together to support a structure. The name connects that building idea with the app’s purpose: helping builders, trades, and suppliers find each other.
Logos and usage
Use the horizontal lockup when the Cercha name needs to be visible. Use the standalone truss mark when the name already appears nearby.
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| Asset | Light background | Dark background |
|---|---|---|
| Horizontal lockup | Download the Cercha lockup SVG | Download the white Cercha lockup SVG |
| Truss mark | Download the Cercha mark SVG | Download the white Cercha mark SVG |
Keep the original proportions, truss geometry, and wordmark spacing. Leave space around the logo so nearby text and images do not crowd it. Use a plain background with clear contrast. Do not stretch, rotate, recolor, add effects, or redraw the supplied files. Keep the company name as Cercha Technologies and the product name as Cercha.
Brand colors
Navy is the primary action color. Use #0F387C for primary calls to action, with white text. The app’s Message button uses the separate navy #12469B. Bright blue serves links, filters, and selection states; it does not replace the primary navy.
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| Role | sRGB hex | Use |
|---|---|---|
| Primary navy | #0F387C |
Primary calls to action. |
| Secondary navy | #12469B |
Message buttons and outgoing message bubbles. |
| Blue on white | #1E6EF3 |
Links and filter labels on white; selected endorsement segment. |
| General link blue | #1656C4 |
Accessible links on other neutral surfaces. |
| Grouped background | #EBEBEF |
Page background. |
| White | #FFFFFF |
Cards and text on primary navy. |
| Primary text | #000000 |
Main text on light surfaces. |
| Secondary text | #59595F |
Supporting text on light surfaces. |
| Logo ink | #1F1F1F |
Standard logo on light backgrounds. |
These are the sRGB website values from the app-grounded design system. Keep colors in their assigned roles. The dark website adaptation is proposed; it is not a confirmed dark app theme. Its primary action color is #7FA7F5, with black text, on a black page background and #1C1C1E surfaces.
Media contact
For media inquiries, interview requests, or additional brand materials, contact Cercha Technologies.